Phillips 66

Promotion involving a website, TV and outdoor.


How should big oil talk to their customers? Actors wearing lab coats touting fuel superiority? No. Let's talk to real people in a real way. Let's celebrate that they work hard and so do their cars. And those cars deserve hardworking gas. Let's create a contest where they can enter their hardworking cars to win free Phillips 66 gas. 
Promo Film
 
The Phillips 66 Website was built around the "Hardest Working Car" theme and promotion.

Sample Gallery page.

The Winner and Runners-up page.

The Winner!

 
Outdoor 

Outdoor

Outdoor

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