ABOUT

Success comes through the eyes of the customer. Understand the customer's perspective and you will win. It's that easy. 
Well, sort of. It does take work. 


John Mims
Creative Director / Copywriter / Brand Strategist
813.695.4290 - mims5000@gmail.com
Skill Sets:
• Experience with a wide spectrum of client categories, B2C and B2B
• Traditional, digital, social, experiential and emerging media
• Brand strategy and positioning
• Writing actionable creative briefs
• Campaign Development
• Copywriting (Long and short format, scripts, traditional and web including SEO best practices)
• Collaborates with all departments and clients
• Client relations
• Time management and budget sensitivity
• Production
• Presentation skills
• New business initiatives
• Mentor to younger creatives​​​​​​​
• Poor golfer & ukulele player

Resume:
EXPERIENCE
Freelance Creative Director / Copywriter
Mims Creative, Atlanta GA                                                                                                         2011 – Present
INDUSTRY VERTICALS: Automotive, Restaurant (QSR, Fast Casual, Fine Dining), Grocery, Travel & Tourism, Hospitality, Real Estate, Retail, Sports Apparel, Energy, Financial, Insurance, Spirits

Creative Director / Brand Strategist
Denmark [the agency], Atlanta GA                                                                                             2014 – 2015
Led creative department • Brand strategy • Internal marketing • Research • Proposal writing • Campaign development • Copywriting
CLIENTS: AIG (American International Group) 

Associate Creative Director
BrightRed/TBWA, Tallahassee FL                                                                                              2012 – 2013
Creative department leader • Directed copywriters and art directors • Campaign development • Copywriting
CLIENTS: Callaway Gardens Lodge & Spa, City of Pensacola, Club Med, FATZ Restaurants, Kessler Collection (Boutique Hotels), Pilot Pens, Thrive Ice Cream, Villas of Grand Cypress

Associate Creative Director / Creative Director
Slingshot (Digital), Dallas TX                                                                                                      2007 – 2010
Led creative department • Brand strategy • Client relations • Directed copywriters and art directors • Relaunched brands • Leadership advisory board member • Campaign development • Copywriting
CLIENTS: Appleton Estate Rum, Caliber Collision, Cookies by Design, Dave & Buster's, Finlandia Vodka, Frymire, GameStop, Three Forks Steak House, HaynesBoone (law firm), Jack Daniel’s, Joe’s Crab Shack, La Quinta, la Madeleine, Mission Foods, Phillips 66, Tandy Accessories, Southern Comfort, ThyssenKrupp Elevators, Woodford Reserve

Senior Copywriter
The Richards Group, Dallas TX                                                                                                 2006 – 2007
CLIENTS: The Home Depot, New business

Senior Copywriter
22squared, Tampa FL and Atlanta GA                                                                                        2000 – 2006
CLIENTS: Bell South, Celebrity Cruise Lines, Denny’s Restaurants, Five Ten Climbing Shoes, Hops Restaurant and Brewery, Marriott, Orlando Tourism, Publix Grocery Stores, Russell Athletic, Sun Trust Banks, Toyota, Vertical Ventures Climbing Gyms

EDUCATION
Portfolio Center, Atlanta GA (Advertising)
The School of Visual Arts, NYC NY (BFA Advertising)
Furman University, Greenville SC (BS Fine Arts / Art History)

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